Private Label ISP: Private Label ISP is an ISP reseller program (like Your Own ISP) that allows you in most cases to put your own brand name on the service and own your customer base. Unlike most reseller and affiliate programs out there, Your Own ISP and almost all Private Label ISP programs allow you to own and control your customer base. This is a very good thing because if the wholesale company you are doing business with goes out of business or if you become unhappy with them, you can move YOUR customer base to another wholesale provider and remain in business. Make no mistake, if you don't own the customer base and you are not working within a private label setup, it's VERY likely that you are just spending your time and money building a customer base for someone else which they could take away at any point.